Some time ago, I started unsubscribing to every sell-me-something newsletter where I had not made a purchase in six months. Today I’ve started unsubscribing from every WordPress blog where I have not found a useful article in the past six months!
OK it is a fact that we all have to blog to stay relevant and our friend Google indexes every word of every blog but also, and this is key, indexes clicks to that blog post from newsletter emails. That results in almost everyone having a “newsletter”. No. I’m not going to go there. So when I find something interesting from a search, I give the sites newsletter a try. A few have been really good – but more have been just advertising crap.
Seriously. Or, more politely, as the British say – it’s Rubbish!